

Here at Dingham’s Direct we stock an outstanding range of Dimplex electric fires, including the Opti-V, Optimyst, and Optiflame 3D collections – some of the most advanced and realistic flame effect fires available today.
We welcome visitors from far and wide – across Wiltshire, Somerset, Dorset and Gloucestershire – who come to our fantastic fireplace showroom at 4 Paxton Business Centre, Churchfields Industrial Estate (SP2 7YR) to view electric fires in person. We’re open 8.30am to 4pm Monday to Friday, 9am to 1pm Saturdays. There’s plenty of free parking and you’re always guaranteed a warm reception from our friendly team.
If you can’t come to us, however, you can browse our collection of electric fires here online (scroll down), and get in touch if you have any questions or would like to place an order. Delivery of electric fires can be arranged to your door in Salisbury or the surrounding area, including nearby towns like Amesbury, Warminster, Andover, Shaftesbury, Frome, Trowbridge, Devizes and the city of Bath.
Whether you’re looking for a media wall electric fire, a wall-mounted electric fire, a freestanding electric stove or a full electric fireplace suite, you can explore them all with us to guide you and give you advice, backed up by more than 40 years in the fireplace business.
More and more homeowners are turning to electric fires as a low-maintenance heating solution. Compared to gas fires or traditional woodburning stoves, modern electric fires deliver energy-efficient heating without the need for a chimney, flue or regular servicing. They are a safe heat source for family homes, apartments and renovations, and offer realistic flame alternatives that can be enjoyed with or without heat output.
Benefits include:
No chimney or flue required – perfect for new builds, extensions and apartments
Plug-in operation or hardwire installation, and in many cases remote-controlled
Instant heat with no fumes, ash, smoke or mess
Ultra-realistic LED flame technology
Flame-only mode for year-round ambience
Low running costs and EcoDesign compliance
Cool-touch glass and built-in safety protection
Zoned heating – warm the room you’re in, not the whole house
With an electric fire, you can enjoy the look and ambience of a real fire without the cost, complexity or ongoing maintenance of installing a gas or woodburning model. Explore the latest electric fire models and discover just how versatile and authentic they are in any setting.
WELCOME TO THE FAMILY BUSINESS, IN THE TRADE SINCE 1982.
Dinghams Direct is proud to be a trusted retailer of Dimplex Fires, a leading name in electric flame technology. In our showroom we display a wide selection of the most popular electric fire models, which you can also see listed here online with full details and specifications, including:
Dimplex Opti-V Electric Fires
The Opti-V range offers an unmatched illusion of real flames using ultra-realistic flame projection, crackling sound effects and LED log fuel beds. Ideal for media wall installation and luxury interiors.
Dimplex Optimyst Electric Fires
Using cutting-edge water vapour and lighting technology, the Optimyst produces a 3D flame and smoke effect that many customers say looks more realistic than gas or wood. Available as inset, wall-mounted or freestanding designs.
Dimplex Optiflame 3D Fires
The latest 5D flame effect technology combines multi-colour flame settings, glowing ember beds and variable brightness levels. Choose from crystal fuel beds or traditional log fuel beds, depending on your decor style.
Our in-store displays and live demonstration area allow you to test heat output, flame settings, fuel bed options and app-controlled features. You can even experience silent flame mode or flame-only mode to see how each fire transforms the room’s ambience.
Ready to find your perfect electric fire? Visit our Salisbury showroom today, or browse our online electric fire listings below. Call us to speak to a specialist for professional heating appliance advice.





